New Trust Medium Feature: Verified Customer References for Reviews

At Trust Medium, we’re always working to make business reviews more trustworthy, transparent, and useful for both customers and business owners. That’s why we’re excited to introduce our new customer reference feature.

This feature allows business owners to ask customers for a reference number when leaving a review. A reference can be an insurance policy number, receipt number, or invoice number, depending on the type of business.

Why We Introduced Customer References

One of the biggest challenges for businesses is responding to reviews without being able to confirm the details of a customer’s experience. With references, business owners can now:

  • Verify genuine purchases or services before replying
  • Tailor responses to specific transactions, creating more meaningful engagement
  • Prevent fraudulent or misleading reviews that don’t reflect real customer experiences

For example, an insurance company could ask for a policy number, while a retail store might ask for a receipt number. This way, the review can be confidently linked to an actual purchase.

How It Benefits Customers

For customers, this feature means their feedback carries even more weight. By providing a reference, they help businesses recognise their purchase, which allows for:

  • Faster and more accurate responses from the business
  • Better resolutions if there’s a complaint or issue
  • Greater trust that their review will be taken seriously

A Win-Win for Businesses and Customers

This feature helps protect businesses from fake reviews while giving customers the assurance that their voices are heard and respected. By encouraging transparency, Trust Medium continues to build a platform where reviews reflect real experiences and both sides benefit from open communication.

Get Started Today

Business owners can now enable the customer reference option in their Trust Medium profiles. Customers leaving a review will see a prompt to include their reference number, making the process simple and seamless.