Online reviews influence trust, visibility, and conversions — so getting more (and better) reviews from your customers should be a priority. Here’s how to increase both the quantity and quality of your customer feedback.
Sometimes, it’s that simple. Don’t wait — politely ask your customers for a review.
People are busy. Follow up with automated reminders (via email, SMS, or platforms like Trust Medium) to increase your response rate.
Make your request personal, friendly, and purposeful. Use reciprocity ("We loved working with you — would you mind sharing your experience?") or appeal to their helpfulness ("Your feedback helps others make informed choices").
Reduce friction by sharing direct links or forms. Make sure the review platform is accessible on mobile and matches the customer’s preferred communication channel.
Email is one of the most effective review collection channels — especially when sent at the right time and with a strong subject line.
Your subject line should grab attention and encourage action. Think: “How did we do?” or “Quick feedback request (just 1 minute!)”.
Ask your followers to leave a review or share their experience. But be careful — open requests can attract spam if not managed properly.
Perfect for restaurants, salons, retail, or events. Display QR codes at checkout, on receipts, or signage to prompt spontaneous reviews.
Use social proof to encourage more reviews. People are more likely to contribute when they see others doing the same.
Incorporate review prompts on product pages, thank-you screens, or next to testimonials with a call to action: “Leave your review.”
When relationships are strong, a personal ask can go a long way — just follow it up with a convenient link.
Ask at the peak of the customer’s satisfaction, not too early or too late. After a delivery, a win, or a positive outcome works best.
People remember highlights and endings. Ask for feedback after a particularly good moment to increase your chances of a glowing review.
Send NPS (Net Promoter Score) surveys to identify your happiest customers, then ask them for a review.
Guide customers to write more thoughtful reviews by asking helpful prompts like:
Use review collection tools integrated with your CRM to ask the right customers, at the right time, with minimal manual work.
A discount, gift card, or thank-you perk can motivate first-time reviewers. Be careful with compliance if you’re on Google or Amazon.
Run review challenges, contests, or themed campaigns. Invite video reviews, selfies, or “review with a rhyme” prompts.
Show that you care — thank happy customers and handle negative feedback gracefully. Engaging with reviews encourages more feedback.
All tactics aside, great reviews stem from great service. If reviews are lacking, it may be time to improve the customer journey before scaling requests.